The slogan “Hands. Face. Space”, is being relaunched this week after the UK Government announced social gatherings of more than six people will be illegal in England from Monday due to a steep rise in coronavirus cases. But what exactly is the new coronavirus campaign all about?
People in England will no longer be able to gather in groups of more than six from Monday, September 14.
The law change will ban larger groups meeting anywhere socially indoors or outdoors.
But this will not apply to schools, workplaces or COVID-secure weddings, funerals and organised team sports.
There are several exemptions to the new rules with households and support bubbles larger than six people remaining unaffected.
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A new film will focus on the dangers of coronavirus being spread inside, explaining how the virus does not survive in the sunshine for a long time, but can linger on indoor surfaces for 24 or more.
Chief Medical Officer said: “As we approach winter and inevitably spend more time indoors, we need the public to keep following this important advice to control the spread of the virus.
“Hands. Face. Space’ emphasises important elements of the guidance we want everybody to remember: wash your hands regularly, use a face covering when social distancing is not possible and try to keep your distance from those not in your household.
“Following these simple steps could make a significant difference in reducing the transmission of Covid-19 and help protect you and your friends, colleagues and family from the virus.”
The first slogan adopted by the UK Government was “Stay at home, protect the NHS, save lives”.
This was considered to be a simple and yet powerful message.
After lockdown restrictions were eased, the slogan was changed to “Stay alert, control the virus, save lives”.
This second slogan was considered to be confusing and failed to have the same impact as the first.
On social media, many Twitter users have expressed outrage at the new slogan.
One person tweeted: “Wash your hands of responsibility, cover up the facts, make excuses.”
Another added: “Just wondering when you are going to realise the reason people are rebelling against lockdown is because no one believes a word you say any more? So many uturns, so much misinformation. So many contradictions. Tell the truth!”
One social media user wrote: “Hands, Face, Space. The new government 3 word campaign! What is it with these 3 worders? Is that the limit they have made, so the spaffing haystack can remember it? What a load of b**s!”